Why this Innovative Series Marks a Pivotal Moment for the Sport
As we prepare to launch the inaugural US Equestrian Open Series, it's important to take a step back and consider the broader significance of this moment for our sport. This is more than just another series of competitions - it's a chance to fundamentally change the way we think about and present equestrian sport in the United States and beyond
History
For too long, equestrian sports have been seen as elite, and niche, overshadowed by more mainstream sports with larger fan bases and more established traditions. But the truth is, our sports have everything it takes to captivate and inspire a wider audience. From the incredible athleticism of our horses and athletes to the artistry of top-level competition, they have all the elements of true spectator sports.
What's been missing, however, is a platform to showcase all these elements on a grand scale. That's where the US Equestrian Open Series comes in. By creating a consistent, high-profile series with significant prize money, top-class venues, and extensive media coverage, we can take equestrian sports to a whole new level of hype. Think of it as our version of the Super Bowl or the World Series - a marquee event that attracts attention from fans and media alike and becomes a must-see moment in the sports calendar.
Game Changer
Putting equestrian sports in the spotlight and introducing them to a whole new generation of fans is the game-changer for our sports. But the impact goes beyond just increased visibility. By creating a sustainable platform for high-level competition, the series will also drive significant growth and investment in equestrian sports.
From sponsorships and media rights to grassroots participation and fan engagement, a successful series can create a virtuous cycle of support and enthusiasm for equestrianism. Of course, none of this will happen overnight. Building a true championship series takes time, effort, and collaboration from all corners of our community. But the potential rewards are immense, not just for the athletes and owners who will compete in the series, but for everyone who cares about the future of equestrian sports.
That's why the US Equestrian Open Series is so much more than just another series of horse shows. It's a chance to come together as a community and make a bold statement about the value and excitement of equestrian sports. It's an opportunity to expand on our own traditions, our own legends, and our own unforgettable moments.
So, as we count down to the inaugural event of the series, let's imagine a future where equestrian is not just a beloved pastime, but the true sports phenomenon it is, with millions of fans tuning in to watch the best horses and athletes in the world compete for glory. It starts with the US Equestrian Open Series. The world is watching - let's give them something truly unforgettable!
Stay Connected
Stay up to date with news and standings of the US Equestrian Open Series on Facebook and Instagram. Follow US Equestrian on Facebook, Instagram, TikTok, and Twitter. Use #USEquestrianOpen.
For media inquiries about the US Equestrian Open Series, please contact Carly Weilminster at cweilminster@usef.org. For sponsorship opportunities, contact Layson Griffin at lgriffin@usef.org.
